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Hidden Potential
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The Future of Health is Already Here.

Just how good could you feel?

Modern healthcare focuses on managing existing illnesses.

Sick and tired of being sick and tired?

Modern healthcare focuses on managing existing illnesses. The problem is, more than 80% of chronic diseases are preventable.

Sick and tired of being sick and tired?

Modern healthcare focuses on managing existing illnesses. The problem is, more than 80% of chronic diseases are preventable.

Sick and tired of being sick and tired?

Modern healthcare focuses on managing existing illnesses. The problem is, more than 80% of chronic diseases are preventable.

Modern healthcare focuses on managing existing illnesses. The problem is, more than 80% of chronic diseases are preventable. Hidden Potential helps you discover the true root of your issues through cutting edge technology and testing. Work one-on-one with your naturopathic expert and change your life for the better.

Scientifically validated, real world approved.

Work one-on-one with a top expert and take control of your health.

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"Working with my Hidden Potential doctor helped me get to a place in life where I finally felt like I could understand what was going on with my body. I really feel like I’m in control of my hormones, my diet, and my own wellbeing.

Amy Adams

Hidden Potential Patient

Experts that will guide you all the way.

Work one-on-one with a top expert and take control of your health.


Jack Armstrong

Naturopathic Physician

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Jack Armstrong

Naturopathic Physician

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Jack Armstrong

Naturopathic Physician

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Jack Armstrong

Naturopathic Physician

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Jack Armstrong

Naturopathic Physician

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Jack Armstrong

Naturopathic Physician

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Jack Armstrong

Naturopathic Physician

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Jack Armstrong

Naturopathic Physician

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Jack Armstrong

Naturopathic Physician

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"Working with my Hidden Potential doctor helped me get to a place in life where I finally felt like I could understand what was going on with my body. I really feel like I’m in control of my hormones, my diet, and my own wellbeing.

Amy Adams

Hidden Potential Patient

How it Works

Optimize your health. Look and feel better than you have in years.

Build Health Profile

Tell us your medical history, current issues, and future goals for health and wellbeing.

Get Advanced Testing

Get comprehensive testing—heart, kidneys, bones, vitamins, hormones, and more.

Get Personalized Plan

Receive your custom plan to reduce your risk of chronic disease (and prescription medicine).

Track Your Progress

Monitor your diet and exercise and follow up with annual blood work to stay on track.

"My doctor from Hidden Potential was the first doctor I’ve ever had who gave me more than ten minutes of their time. I truly felt like she cared about my health, and didn’t just look at me like another faceless patient.

Karen Casteel

Hidden Potential Patient

Frequently Asked Questions

What's the biggest difference between Hidden Potential and legacy doctors?

Typically, legacy doctors love giving out prescription medication for every problem that comes up. They usually ignore going deeper and finding root lifestyle causes to issues. Hidden Potential doctors are focused on lifestyle first and foremost. Aka getting to the root cause.

What’s the key to finding a good doctor?

First and foremost you must find a doctor that treats root causes, rather than covering up symptoms with prescription medication. After that you need to find a doctor you get along with and has specific knowledge and expertise dealing with people like you.

What kind of tests can I do here?

Hidden Potential experts offer testing and analysis for food intolerance, weight management, thyroid health, testosterone and men’s health, menopause, fertility, stress, sleep, heavy metals, and many more.

Should I get an allergy test?

Do you suffer from allergies frequently, and for long periods of time? Is OTC allergy medicine ineffective? Do your allergies still bother you even when you avoid suspected allergens, like animal dander? If so, you might consider allergy testing.

Should I get a vitamin D test?

Consider having a vitamin D test if you don’t get enough daily sunlight, live in northern latitudes, are a strict vegan, are an athlete, are elderly, are overweight or obese, have kidney or digestive issues, or are an athlete.

Should I get a thyroid test?

Some of the symptoms that could be caused by thyroid issues include fatigue, difficulty losing weight, feeling cold often, or experiencing depression or anxiety. If you experience any of these symptoms, then a thyroid test may be right for you.

What does the weight management test involve?

Your weight management test involves both a blood and saliva analysis. These tests identify key biomarkers associated with weight gain and loss, and may be right for people who want to better understand the way their hormones affect weight.

What’s included with the food intolerance test?

A food intolerance test uses a blood sample to identify specific food proteins that may be responsible for your food sensitivities. Hidden Potential’s food intolerance analysis includes nearly 100 foods common to the Western diet.

Should I get a testosterone test?

Do you have trouble building muscle or losing fat? Do you experience erectile dysfunction or a loss of libido? Do you experience mood swings or chronic stress? There are many reasons for seeking a testosterone test, and Hidden Potential is here to provide answers.

Is it time for me to get a menopause test?

Whether you’re perimenopausal (typically between 45 and 55 years old) or postmenopausal and you want to evaluate your hormones, your doctor can help you analyze your results and come up with a personalized health plan.

Take Action Today

You've waited long enough. There's never a better time than now.

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